MAXON COMMISSIONED RANGER & FOX TO CREATE A 15 SECOND IDENT FOR CINEVERSITY, THEIR ONLINE CINEMA 4D EDUCATIONAL RESOURCE. THE ONLY PARAMETER WAS THAT EVERYTHING HAD TO BE CREATED USING NATIVE CINEMA 4D TOOLS AND RENDERING. WE CHOSE TO HAVE THE LOGO’S PLAY BUTTON TRANSITION BETWEEN DIFFERENT STATES AND FORMS, ALLOWING US TO CREATE A SMALL NARRATIVE AND ALSO SHOW OFF WHAT IS POSSIBLE USING THE TOOLS AVAILABLE IN C4D. THERE WERE TWO OTHER COMPONENTS TO THE PROJECT: A TUTORIAL SERIES, AVAILABLE AT CINEVERSITY, AS WELL AS A LIVE SPEAKING ENGAGEMENT AT NAB 2017.

CLIENT
MAXON

CREATIVE + DESIGN + DIRECTION
RANGER & FOX

SPECIAL THANKS TO
PAUL, MATHIAS, AND THE REST OF THE MAXON TEAM
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